Today, transit agencies are abandoning the passive approach to ridership. A confluence of design technologies, communication technologies, new trends in urban development and—perhaps most importantly—a cultural shift among young, smartphone-wielding city-dwellers has led to a new, more sanguine approach to the promotion of transit.
Megabus and BoltBus rolled out brand new coaches, appealing liveries, easily navigable websites, relatively low prices, and, not insignificantly, curbside pick-up and drop-off. They endeavored to be everything that the conventional bus companies were not.
If a growing coalition of boosters and public officials get their way, that will soon change with the arrival of the country’s next — and maybe last — great highway project: Interstate 11.
Social media’s stock on the rise as a tool to reach the public
After over a decade of dormancy and a litany of mishaps, civic leaders are trying to get Los Angeles’ famously chaotic public transportation scheme in order, and a focal point of these efforts is the extension of the subway to the Westside, a project whose prospects have, over the past 35 years, wavered between inevitable and unthinkable.
America’s 200 million drivers and their 10 trillion annual vehicle miles traveled pose possibly the greatest collective action problem in human history. Transportation thus may be the great untapped resource—the Saudi Arabia of climate change mitigation.